He's not exactly LeBron James or Jordan Spieth, but that doesn't mean Kanye West can't sell sportswear.
Kanye reportedly just signed a long-term deal with Adidas. The rapper and sportswear company have already been partners, but Wednesday's reported deal looks to expand that.
And Kanye-themed retail stores are a big part of that deal. The Wall Street Journal reports locations and opening dates are still up in the air and that the Adidas + Kanye West line will be "its own business unit."
The extended partnership means Yeezys could soon be crashing your next sporting event. West said he wants his kicks on the feet of NBA and NFL stars.
We're just not sure how that's going to work if athletes also take off their white Yeezys so they won't get dirty.
"We came to see construction at our house, and Kanye refuses to get his new, white 350s dirty in the dirt," Kim Kardashian said on Snapchat.
"Ain't gonna happen!" West said.
Still, brands are more and more willing to let entertainers into the sports apparel world.
"I'm the first actor/entertainer to get a cross-training shoe because that's what I do!" Kevin Hart announced on "The Tonight Show Starring Jimmy Fallon."
Comedian Kevin Hart and musical artist Rihanna are just two names who've buddied up with sports apparel companies to try and boost sales.
The Wall Street Journal reports the deal will be for more than just shoes and that the Kanye-centric products could be sold at existing partner stores, like Foot Locker, too.
This video includes clips from Roc-A-Fella | Roc Nation | Def Jam | Kanye West, Nike, Under Armour, Adidas and Puma, and images from Getty Images.
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