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Bo Jackson to star in Sprint Super Bowl commercial

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KANSAS CITY, Mo. — Overland Park, Kansas-based Sprint is making a big Super Bowl splash with another well-known local figure.

Former Kansas City Royals outfielder Bo Jackson stars in an ad set to air during the second quarter of Sunday’s Super Bowl.

The 30-second ad, dubbed “Best of Both Words,” is a play to get new customers to join Sprint.

In the ad, Jackson intervenes in a debate between a mermaid, a keytar and a Pegasus.