KANSAS CITY, Mo. — Local businesses are cashing in on the Chiefs hype ahead of Super Bowl LIV.
Whether it's Chiefs-related food specials or limited edition memorabilia, you don't have to go far to find something.
The Westport Flea Market Bar and Grill kicked off its 1969 burger special when the Chiefs won the AFC Championship Game last Sunday against the Tennessee Titans.
Director of Operations Brittney Henderson said the restaurant's famous Flea Burger is on sale for $1.69 until the Super Bowl.
"It's been nuts in here," Henderson said. "Ever since Monday, there's been a line pretty much out the door."
Westport Flea Market did a similar special when the Royals went to the World Series.
As soon as the Chiefs claimed the AFC title, the famed burger joint got ready for a busy couple weeks.
"We've even had ex-employees who have wanted to come back and work," Henderson said. "It's not just about the special, but it's about Kansas City coming together and celebrating this huge Super Bowl."
Other local businesses are cashing in on the celebrations, too.
Crane Brewery in Raytown will sell 200 limited edition "Champ Stamp" beer crowlers on Super Bowl Sunday.
The business collaborated with David Leach to come up with the design for the 32-ounce beer can.
Leach is well known for getting a tattoo of Patrick Mahomes after losing a bet that the Chiefs would never draft a quarterback in the first round.
Coffee lovers can get excited about limited edition memorabilia, too.
The Roasterie announced its "KC Kingdom" blend as soon as the Chiefs hoisted the Lamar Hunt Trophy.
Chief Culture Officer Michael Valent said the Roasterie had the labels printed before the game was over.
"We had that confidence that the Chiefs were going to win," he said.
Valent said the business has sold more than 1,000 in the last three days.
"It's limited," Valent said. "When it's gone it's gone. I have a feeling there's going to be some bags of this that are going to be not opened or people are just going to keep around on their shelves."
Chiefs fan Brad Hixson had the exact idea.
"One to drink and one to put on the shelf," he said.
Hixson's father, Jim, said the Super Bowl brings back memories of the last time the Chiefs went to the Super Bowl, a 23-7 victory against the Minnesota Vikings in Super Bowl IV on Jan. 11, 1970.
"I remember watching them play Green Bay in the first one and then when they won it in (the) '69 (season), this is just kind of the icing on the cake now," Jim said.
