On Saturday, Nike will celebrate its grand opening as the newest store in Kansas City's Country Club Plaza.
Plaza owners are excited, calling Nike, "an important part of our retail mix."
The Nike store is more proof that the Plaza is offering stores for shoppers in every price range.
Historically, most stores at the Country Club Plaza were high-end, luxury stores with prices to match.
Over the past two years under new ownership, more stores with affordable pricing have been opening on the Plaza.
Mark Parry, Professor of Entrepreneurship at the UMKC Bloch School of Management, believes the new owners have a new marketing strategy.
"They want people coming down to the Plaza and one of the attractions of a company, like Nike, is you have a much broader customer base and so you have the potential to bring you know a much broader range of people to the plaza to experience everything the plaza has to offer," Parry explained.
Shoppers on the Plaza are noticing the variety of stores and expressing their approval.
