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Chiefs proclaim Sept. 6 as Red Wednesday before regular-season kickoff

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KANSAS CITY, Mo. — Kansas Citians eat, breathe and sleep Red Friday for nearly five months every season. But this year, a bonus Red Wednesday has been added to the calendar.

The Chiefs proclaimed Sept. 6 to be Red Wednesday due to the team’s regular-season kickoff Thursday, Sept. 7, against the Detroit Lions.

Per tradition, limited-edition flags will be sold and will benefit the Ronald McDonald House Charities of Kansas City.

The 10th annual flag features a design showcasing the team’s Super Bowl LVII victory.

Once the design was released, just before 1 p.m. Wednesday, Aug. 9, the online-only presale opened.

For fans quick enough to snag the swag, the flags cost $10 and ship for free. Starting Red Wednesday, flags can still be purchased online for $10, but fans must pay for shipping.

Also starting Sept. 6, flags can be purchased for $5 at any of more than 135 participating McDonald’s in the KC and St. Joe areas. Hy-Vee, street corners and public locations throughout the metro will also sell flags, per the Chiefs.

More than $4.5 million has been raised for the Ronald McDonald House Charities of KC in the past nine years that flags have been sold.

The Chiefs report additional Red Wednesday celebrations will be announced at a later date.