TAMPA — Brent Jones grew up a big fan of the Kansas City Chiefs. So after graduating high school in the mid-1980s, he landed a dream job. He filmed practices and sometimes games for the team, developed the film and gave the tape to coaches for them to review.
“It was intimidating somewhat, but it was like, this is pretty cool,” he described the experience.
The time behind the camera helped Jones develop the confidence to move to Los Angeles and pursue a career in the film industry.
WeatherTech chose him to direct its commercial in the 2017 Super Bowl. The 30-second long commercial is action-packed. It shows a person spilling a drink in their car, then WeatherTech headquarters getting an alert, creating a floor mat, and delivering the floor mat into the moving car before the spilled drink hits the floorboard.
“A director is only as good as his crew,” Jones said. “You put together an amazing team, and you just put the commercial together.”
Jones said he felt extra pressure working on a commercial which airs during a television event known for its elaborate commercials.
Now when Jones watches Super Bowl commercials, he looks for comedy and action.
“I like something that makes me laugh, that hits,” he explained. “I love incredible cinematography, incredible storytelling.”
You can watch Jones’ WeatherTech commercial here.