On the surface, Trish Soetaert's life is an endless loop of grocery store aisles.
"I like the convenience of the whole thing," said Nancy Wacker, a resident of Shawnee. "Knowing that I can make a list, put it on my computer, my telephone, add to the list as I go."
How do you do your grocery shopping these days?
— The Now KC (@TheNowKC) November 14, 2016
While she lives a few minutes from the store, Wacker has nearly all of her groceries delivered to her doorstep. The same is true for other Aisles Online shoppers, who either opt for door-to-door delivery, or the curbside pick-up option.
Bloggers at Thriving Home wrote about their Aisles Online experience. Read their review here.
"Digital and offline are really blending," said Dave Heinzinger with inMarket. "I don't think that e-commerce will completely replace the offline store environment -- in fact, about 90 percent of our purchases still happen offline, so that's a huge chunk of purchases that are still made in the real world."
That said, CNBC reports the online grocery industry is a $10.9 billion business (annually) that's expected to grow about 10 percent each year for the next several years.
"What we found is that 55 percent of those mobile moments that happen inside the store directly relate to the purchase decision and so what that tells us is that people are really relying on digital," he said.
inMarket expects stores, like Hy-Vee, to implement what draws us to online shopping -- for example, the personalized experience -- in their own brick and mortar stores.
-----
Terra Hall can be reached at terra.hall@kshb.com.
